How I Got Here

 
 

Adam Barker, Head Honcho

Founder of Spectacle Marketing, Adam is an SEM expert with a focus on helping B2B companies. He's sat client-side as an in-house marketer nearly his entire career for a variety companies in the Boston area, including some of the fastest growing: SmartBear, Continuum Managed Services, Tracelink and WorldStrides. He fully understands what it feels like to be that marketer on an SMB’s small team with a number on their head. He helps clients big and small, managing budgets of $500/mo all the way up to $50,000/mo.

Having a passion for PPC has dovetailed nicely into the launching of his own agency, Spectacle Marketing, where he considers himself the “anti-agency.” He helps clients set up PPC the way he would if he worked there; learning their product, aligning to their business KPIs, communicating to management, and setting up closed loop reporting in their CRM.

His 12+ years in digital marketing also includes SEO management, content strategy, marketing automation and CRM management.

Adam has trained dozens of in-house marketing teams to run their own PPC campaigns. He looks forward to spreading his holistic view of PPC management and helping more and more marketers harness the power of SEM.

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Adam Barker Spectacle Marketing